Going Viral

We’re sitting in a sound studio today, doing the final mix for our first trailer. And can I just say, it is pretty cool to be in front of a huge mixing board, with two flatscreen TVs on the wall, and $1000 Aeron chairs to sit in. It’s even more awesome because our sound designer Adrian was able to get us in here for FREE. If we were doing this for real, we’d be paying literally hundreds of dollars an hour.

Not only that, but the trailer sounds great. It's three-dimensional, layered, and makes the whole thing seem expensive and professional. And that is more than half the journey toward getting distribution and getting people paid for all their hard work.

We still have to do color correction, but hopefully it will be online very, very soon. Once it goes up, we really need to get as high a view count as possible. I talked to my friend Ron the other day, whose commercial “Kid Fails Driving Test Five Times” (which I also happened to edit), has nearly 1.4 MILLION views. When you get that many views, people take notice. Supposedly, there are teams of people at agencies just scouring the Internet all day, watching every video that has more than 250,000 hits.

But when I asked Ron how he managed to get that many views, he didn’t have any real answers. He made sure it got on certain high-traffic sites, and gave a heads-up to all his friends, but beyond that, going viral is a very mysterious process.

Our plan is to send it to some film and horror-related sites, but after a certain point, it’s out of our hands. We can only hope people like it as much as we do.